Thank you for joining me for part 3 in our series “Top 5 Tips About Web Design for Small Businesses.” In the last two weeks we have answered the questions “What website platform should I choose?” and “What does a website cost?” Today’s topic is one that has been touched on a little in the previous two […]
Welcome to part 2 of our series “Top 5 Tips About Web Design for Small Businesses.” Last week we covered tip #1: Choose the right website platform. If you didn’t get a chance to read it I highly recommend going back and checking it out. In today’s topic we are going to dive in and […]
Web Design for Small businesses If you are looking for web design for your small business there are some things you must know before getting started. I started out intending to right a short blog with some quick tips. As I got into writing it I realized there was a lot to share if I wanted to really […]
Web Design Makeover A web design makeover should be a critical part of every company’s web marketing plan. The trends in web design change at a lightening pace. What was in style a year ago most likely looks out of touch today. Your potential customers are judging your business based on the look of your website, as well […]
I was driving to dinner the other day and pulled up behind a car with this pretty cool “Web Guy” license plate. Actually the car belongs to my husband, Matt, and he was meeting the kids and I for dinner. He was coming from work, and we just happened to end up at the same intersection […]
It is funny how life changes when you become a business owner. Suddenly you see things from a new perspective. Since I’ve owned a web design company I tend to view life from the filter of “how is that business doing things?”. Sometimes we see outstanding examples, and sometimes we see things that make us […]
Have you created a strong brand that is easily recognizable by your potential customers? Are you consistent with your brand in all of your marketing materials including your logo, website, business cards, flyers, social media posts and advertisements? Customers perceive company brands as a personality. We must make sure our brand is communicating clearly who […]
Despite being told not to judge a book by its cover, we all still do it. In the marketplace, appearance matters. Your logo, business cards, and website are ambassadors for your brand, leaving a first impression on your customers. The appearance of your brand is paramount to educating your customers on what your company is […]
Think of a brand like a constellation, each star a piece of the bigger picture, each star vital to the other. In this metaphor, the stars would be your logo, website design, social media personality, price point, and product. All of it signals the type of experience a customer should expect when utilizing the company’s […]
For the past 18 months our web design office has been located in the Plantation Business Center off of State Street in Boise. This location was great for a season, but the time has come for an upgrade. Several weeks ago Matt and I began looking for new office space and found several great options. […]
Changes to the Internet can be very exciting. Google and other search engines control how people find content, meaning more relevant search results for users. The average quality of content has improved across the Internet, and design trends dictate what looks current. As we stroll through 2015, one of the questions you should be asking […]
Starbucks recently caught heat for launching a well-intended but poorly-executed social media campaign. Apple made the news for railing against Indiana’s governor Mike Pence over what the social media community called “a law giving businesses the license to discriminate.” Social Media and Perception – 6 Do’s and Don’ts Knowing how and when to engage in […]