Changes to the Internet can be very exciting. Google and other search engines control how people find content, meaning more relevant search results for users. The average quality of content has improved across the Internet, and design trends dictate what looks current. As we stroll through 2015, one of the questions you should be asking […]
Web marketers have found overwhelming evidence that visual media improves website traffic. A study by comScore found that consumers are 85% more likely to make a purchase if they view video. This is not surprising, since 90% of the information people take in is visual. The brain processes images 60,000 times faster than words. According […]
If the key decision makers, executives, and critical employees were to make a list of the most important components of your company’s success, what would they write down? In most cases, aspects like human capital, specific employees, intangibles like patents and licenses, and core activities would find their way to the top of the list. […]
Just having a website for your business is not enough to guarantee success. In this article we discuss the three things your site must do if you want it to be an effective tool that generates income. We have also included a video segment that addresses this topic. 1. Capture Leads An effective website is […]
If you have been in business for any length of time you know that customer service is perhaps the most important aspect of commerce. Learn how you can use Internet technology in creative ways to help provide your customers with the best service on the planet and outshine your competitors. What Exactly IS Customer Service, […]
Too many people think of their website as an expense instead of an investment because they don’t understand the important role it plays in their marketing program. In this article we will show how a site can be an investment or an expense and how to make sure it’s working for you in the most […]