Have you created a strong brand that is easily recognizable by your potential customers? Are you consistent with your brand in all of your marketing materials including your logo, website, business cards, flyers, social media posts and advertisements? Customers perceive company brands as a personality. We must make sure our brand is communicating clearly who […]
Despite being told not to judge a book by its cover, we all still do it. In the marketplace, appearance matters. Your logo, business cards, and website are ambassadors for your brand, leaving a first impression on your customers. The appearance of your brand is paramount to educating your customers on what your company is […]
Think of a brand like a constellation, each star a piece of the bigger picture, each star vital to the other. In this metaphor, the stars would be your logo, website design, social media personality, price point, and product. All of it signals the type of experience a customer should expect when utilizing the company’s […]
As I have been delving into social media lately I have been looking for ways to grow my Twitter following. I came upon something I had never heard of called Twiends. Twiends is a directory of sorts where people can find your Twitter profile by location and interests. It is free to join though there […]