If the key decision makers, executives, and critical employees were to make a list of the most important components of your company’s success, what would they write down? In most cases, aspects like human capital, specific employees, intangibles like patents and licenses, and core activities would find their way to the top of the list. […]
So you are in the market for a website. You do a quick search and see that there are hundreds of options. How do you choose? Unfortunately we have seen many companies fall into the “Best Price” trap. What is this trap you ask? It goes something like this: You do a Google search for […]
The process of selecting a web design vendor is much like that of hiring a new employee. You can’t afford to take shortcuts or just assume they are qualified to do the work. You need to ask probing questions, get references and make sure they have the skill set and follow-through to get the job […]
Too many people think of their website as an expense instead of an investment because they don’t understand the important role it plays in their marketing program. In this article we will show how a site can be an investment or an expense and how to make sure it’s working for you in the most […]