Think of a brand like a constellation, each star a piece of the bigger picture, each star vital to the other. In this metaphor, the stars would be your logo, website design, social media personality, price point, and product. All of it signals the type of experience a customer should expect when utilizing the company’s […]
For the past 18 months our web design office has been located in the Plantation Business Center off of State Street in Boise. This location was great for a season, but the time has come for an upgrade. Several weeks ago Matt and I began looking for new office space and found several great options. […]
Changes to the Internet can be very exciting. Google and other search engines control how people find content, meaning more relevant search results for users. The average quality of content has improved across the Internet, and design trends dictate what looks current. As we stroll through 2015, one of the questions you should be asking […]
Starbucks recently caught heat for launching a well-intended but poorly-executed social media campaign. Apple made the news for railing against Indiana’s governor Mike Pence over what the social media community called “a law giving businesses the license to discriminate.” Social Media and Perception – 6 Do’s and Don’ts Knowing how and when to engage in […]
Web marketers have found overwhelming evidence that visual media improves website traffic. A study by comScore found that consumers are 85% more likely to make a purchase if they view video. This is not surprising, since 90% of the information people take in is visual. The brain processes images 60,000 times faster than words. According […]