Web marketers have found overwhelming evidence that visual media improves website traffic. A study by comScore found that consumers are 85% more likely to make a purchase if they view video. This is not surprising, since 90% of the information people take in is visual. The brain processes images 60,000 times faster than words. According to Forrester Research, one minute of video was worth roughly 1.8 million words.
The one caveat is that there needs to be a healthy balance. Individuals prefer different kinds of entertainment. Some hate sitting through three minute videos. Others want more content than can be offered by a single image.
Effectively Using Graphics, Videos & Infographics
Your options are many, and we would like to review the most important ones:
- Video: As the most proven media, videos increase web page conversion rates by 86%. Alternative options to embedded videos are cinemagraphs, which loop videos and add the flair static images fail to deliver. Social media sites already explode with animated gifs, often used in reaction to comments and posts.
- Infographics: Infographics are one of the greatest tools digital marketing teams have at their disposal. They save consumers truckloads of time by eliminating lengthy paragraphs and quickly imparting the most important information with fun images. By merging statistics and graphics, infographics can be developed quickly, sharing complex ideas with the viewers. As long as the target audience has been carefully selected, a pithy message is more effective than any blog post.
- Graphics: Here is an interesting fact: Businesses or products shown with an accompanying image generate 60% more clicks. Images are easy to generate. There are many websites that offer open-domain images for your use. Images, unlike video and infographics, are easy to scroll past. What this means for blogs and other text-heavy pages is each graphic works to successfully break apart the text, making posts more digestible for readers.
Media and Social Sharing
The final takeaway that’s important to understand is that images, videos, and infographics are all extremely sharable. Twitter and Facebook are perfect for sharing links. People who share content and offer easily digestible material are more likely to increase traffic because individuals more frequently click on links including visual media.
Let Oasis Interactive help you use media more persuasively on your website. Give us a call today at 208-939-0493 for a free website consultation.