Diagnostic Website Evaluation

Company / Organization *

Website Address *

Date *

Evaluation Prepared By

Name *

Company *

Phone Number *

Website Address *

Email *

Evaluation Prepared For

Name *

Phone Number

Metric 1 of 3: Usability

Is the overall visual experience soothing and comfortable instead of overwhelming due to excessive content and/or features? *

Yes

No

Comments *

Does the website balance text and images effectively by using both to break up the content and make it easy to read and comprehend? *

Yes

No

Comments *

Is the text easy to read (scan through easily and understand quickly)? *

Yes

No

Comments *

Is the navigation functional, logical (intuitive) and consistent from one page of the site to the next? *

Yes

No

Comments *

Can you get to any page on the site in three clicks or less? *

Yes

No

Comments *

Can you find the content you’re looking for easily without having to explore the entire website? *

Yes

No

Comments *

Is all of the important content visible “above the fold?” *

Yes

No

Comments *

Is contact information, such as a phone number, mailing address, and “send us e-mail” form prominently displayed or easy to find? *

Yes

No

Comments *

Can you use the website without having to install any plugins or ActiveX controls? *

Yes

No

Comments *

Are all of the site’s hyperlinks clear and obvious? *

Yes

No

Comments *

Is the website devoid of an initial Flash or splash page? *

Yes

No

Comments *

Are multimedia elements (such as music, animation and/or video, if any) implemented in an unobtrusive manner that allows visitors control over how/if they are displayed? *

Yes / Not Applicable

No

Comments *

Do all external website links and/or PDF documents (if any) open in a new window instead of the active one? *

Yes / Not Applicable

No

Comments *

Does the site work properly and look good in Google Chrome? *

Yes

No

Comments *

Does the site work properly and look good in Mozilla Firefox? *

Yes

No

Comments *

Does the site work properly and look good in Safari? *

Yes

No

Comments *

Does the site work properly and look good in Internet Explorer/Edge? *

Yes

No

Comments *

Does the site render properly on mobile devices such as laptops, smartphones and tablets? *

Yes

No

Comments *

Does the website load quickly? *

Yes

No

Comments *

Usability Summary

Total Points *

Points Earned *

Equivalent Score *

Usability Grade *

Summary Comments *

Supporting Documentation

Maximum file size: 314.57MB

NOTE: Only JPG, GIF, PNG & PDF files are allowed

Metric 2 of 3: Professionalism

Is the website modern instead of looking outdated? *

Yes

No

Comments

Does the combination of colors in use on the site look attractive? *

Yes

No

Comments

Does the website prominently display a professionally designed company logo and is it linked to the website home page? *

Yes

No

Comments

Do the colors in use on the site complement the logo and reinforce the corporate brand (if it contains one)? *

Yes / Not Applicable

No

Comments

Does the site contain only professional-looking pictures and graphics instead of clipart or amateur animation (if it's not a text-only site)? *

Yes / Not Applicable

No

Comments

Is the photography and artwork on the website crisp and clean instead of blurry or pixelated (if it's not a text-only site)? *

Yes / Not Applicable

No

Comments

Do all of the website pages contain polished, finished content instead of blank pages or those that are “under construction?” *

Yes

No

Comments

Does the website contain professional, well-written text that is free of typos and grammatical errors? *

Yes

No

Comments

Does the site contain only working links and/or functionality? *

Yes

No

Comments

Do all site features seem to serve a business purpose? *

Yes

No

Comments

Is the website devoid of antiquated and problematic technology such as frames? *

Yes

No

Comments

Professionalism Summary

Total Points *

Points Earned *

Equivalent Score *

Professionalism Grade *

Summary Comments *

Supporting Documentation

Maximum file size: 314.57MB

NOTE: Only JPG, GIF, PNG & PDF files are allowed

Metric 3 of 3: Marketing Effectiveness & Integration

Does the website content (text, photos, artwork, and multimedia elements) engage you on a personal level and create a sense of warmth, safety and comfort? Does it sell using emotion (personal benefits) instead of just facts (features)? *

Yes

No

Comments

Does the website content make a compelling case for doing business with them by explaining what sets them apart from their competitors? Is the unique selling position (USP) clear and compelling? *

Yes

No

Comments

Does the site contain fresh content (material that has been added in the last 12 months or less)? *

Yes

No

Comments

Does the text motivate you to buy through a clear and persuasive call-to-action (CTA)? *

Yes

No

Comments

Does the website have unique and search engine-friendly URLs? *

Yes

No

Comments

Does the website have a sitemap? *

Yes

No

Comments

Does the website have keyword-rich title tags? *

Yes

No

Comments

Does the website have valuable, keyword-optimized content? *

Yes

No

Comments

Can the website be found in search engines by using their business name? *

Yes

No

Comments

Does the site use an e-newsletter or alternate opt-in tool (i.e. e-book, white paper, research report, etc.) to engage each visitor as a prospective client? *

Yes

No

Comments

Does the website contain a form to request a quote or ask for more information? *

Yes

No

Comments

Does the site contain video content to capture visitor attention and interest? *

Yes

No

Comments

Does the site capitalize on social media to promote the business and its brand? *

Yes

No

Comments

Are there links to their social media pages and a "like/share this content" feature? *

Yes

No

Comments

Does their website have "Review Us" links to social media networks like Google+, Yelp, and Facebook? *

Yes

No

Comments

Does the website make use of analytics? *

Yes

No

Comments

Was the website built using a Content Management System (CMS)? *

Yes

No

Comments

Marketing Summary

Total Points *

Points Earned *

Equivalent Score *

Marketing Grade *

Summary Comments

Supporting Documentation

Maximum file size: 314.57MB

NOTE: Only JPG, GIF, PNG & PDF files are allowed

OVERALL Website Summary

Usability Grade *

Professionalism Grade *

Marketing Grade *

Total Points *

Points Earned *

Equivalent Score *

Overall Website Grade *

Summary Comments

Supporting Documentation

Maximum file size: 314.57MB

NOTE: Only JPG, GIF, PNG & PDF files are allowed

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