Marketing Effectiveness Scorecard Marketing Effectiveness Scorecard Business OverviewSalesBrandingDigital Footprint0% Complete1 of 4 Contact Information Name * Name First First Last Last Email * Phone Company / Organization * Website/URL Business Overview Mindset For each of the following questions, choose the answer that you MOST agree with. Don't over-think it; just trust your instincts. How do you think about intelligence? * It can be developed over time. It is fixed and unchangeable. What is your opinion of education and learning? * I consider myself a "lifelong student," and enjoy developing my existing skills as well as learning new ones. I don't enjoy learning as a lifestyle and tend to avoid any activities or behaviors that would challenge my comfort zone. How do you deal with challenges? * I enthusiastically embrace them head-on and am willing to risk possible failure. I avoid them to mitigate or prevent the possibility of failure. How do you think about talent and competence? * I believe that diligent effort and practice can lead to mastery in almost any skill or ability. I believe that talent is innate so effort and practice are unimportant and of no benefit. How do you handle obstacles and failure? * I view them as temporary setbacks, and do not allow them to deter me from achieving my goals. I give up easily when faced with them, and view setbacks as permanent failures that cannot be overcome. How do you respond to the success of others? * I use them as a source of personal inspiration and motivation, and celebrate with other people in their "wins." I feel intimidated or threatened when other people succeed, and am jealous when others excel. How do you react to criticism from other people? * I objectively consider it with an open mind; I am willing to learn and grow through feedback. I view it as a personal attack and am inclined to ignore or disregard all critical feedback. SCORE > Mindset Points Earned * Total Points * Section Score * Mindset Section Score ID * Goal Setting I set weekly, monthly, quarterly, and annual goals. * True False I charge enough for my product/service. * True False I have a strategic & comprehensive marketing plan to reach my goals. * True False I have a marketing budget and it is enough to reach my goals. * True False I am happy with my current marketing efforts. * True False I understand that marketing is a never ending process that requires ongoing effort & refinement tuning, and for which there is no "silver bullet." * True False I am an active partner in making my marketing successful. * True False I have a complete, up-to-date, and segmented database of prospects and customers. * True False I offer a guarantee. * True False I have a Continuous Improvement Plan (CIP) for every department and employee in my company. * True False I offer a free trial, demo, or other low cost yet high-value item to attract good leads. * True False I have developed a product/service line that produces recurring monthly revenue for my business. * True False At least 25% of my monthly revenue is recurring. * True False I have a written mission statement, vision statement, and core values that are aligned with who we serve, what problems we solve, and why our business is uniquely able to provide the solution. * True False I know who my top 3 competitors are. * True False Why don't you know who your top 3 competitors are? * I don't have any competitors; we are literally the only provider in our industry I haven't taken the time or made the effort to find out who they are List them below Company Name * I know how they market their business. * Yes No Do they have a website? * Yes No What is the address? * plus1 Add Competitor minus1 Remove Competitor SCORE > Goal Setting Points Earned * Total Points * Section Score * Goal Setting Section Score ID * SUMMARY SCORE > Business Overview Points Earned * Total Points * Section Score * Business Overview Score ID * If you are human, leave this field blank. Next
